O PROBLEMA DA PUBLICIDADE E A PERVERSÃO DA LINGUAGEM COMO UM PROBLEMA POLÍTICO EM HANNAH ARENDT E GÜNTHER ANDERS

This work incursion by the thought of Hannah Arendt (1906-1975) and Günther Anders (1902-1992), from the subject of advertising/publicity and the perversion of language. The categories of thought of the authors, converging or diverging, assist in the understanding of elements present in the contemporary world, from which one can point the destructive potential of advertising/publicity and the political problem of language misrepresentation in mass society. Both Arendt as Anders installation of lies for a living, the belief in the illusion as a substitute for reality and conformity eradicate human men.